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CMOA and VIA Announce Full #NOWSEETHIS Lineup

April 7, 2015

Jonathan Gaugler | CMOA | | 412.688.8690 / 412.216.7909
Lauren Goshinski | VIA | | 412.889.7619

#NOWSEETHIS Brings Together Emerging Musicians and Interactive Artists for One-Night-Only Party

The May 9 event is curated by VIA and features Kelela, Dinner, and Juliana Huxtable, with video and interactive commissions from Pussykrew, Rollin and Tad Leonard, Kevin Ramser, and Carnegie Mellon University (CMU) students.

PITTSBURGH – A one-night-only collision of music and new media art on May 9, 2015, from 7 to 11 p.m., #NOWSEETHIS celebrates the inaugural year of the Hillman Photography Initiative at Carnegie Museum of Art (CMOA). Performances include LA’s breakout R&B artist Kelela, Danish singer and producer Dinner, and star of the New Museum Triennial, Surround Audience, Juliana Huxtable. A custom program of live visuals and audience-interactive projects from local, national, and international artists working across photography, augmented reality, video, and code intertwine with these three acts. And, #NOWSEETHIS is also the official launch of the Initiative’s print photobook, A People’s History of Pittsburgh, and the close of the exhibition Antoine Catala: Distant Feel, realizing an evening that blends real and virtual experiences.

The Hillman Photography Initiative is an incubator for innovative thinking about the photographic image. Through an evening of new music and new media, VIA and CMOA activate this celebration of the Initiative through the cutting-edge applications of photography that it has set out to explore.


Live Visuals and Interactive Projects

Interwoven with performances by Kelela, Dinner, and Huxtable are video and interactive commissions by Berlin-based collective Pussykrew and CMU students enrolled in a special topics course exploring “mediated realities.”



These collaborations will feature digital environments generated from 3D scans of people and places in Pittsburgh, navigated live during each performance. Led by Pittsburgh-based artist Kevin Ramser, they explore the experience of space and live performance as filtered through personal devices.

Kevin Ramser / CMU Video & Media Design Students

Kevin Ramser / CMU Video & Media Design Students


CrashKiss Photo-booth and Augmentats App

Away from the main stage, guests are invited to get close with one another (literally and digitally) in the premiere of CrashKiss by artists Rollin and Tad Leonard. CrashKiss is a group photo-booth that digitally collides two visitors’ profiles together in a surreal kiss. Bring a friend or meet someone new! Free prints will be available to take home, and every custom kiss joins the online CrashKiss archives.

Rollin Leonard; CrashKiss

Adjacent to CrashKiss, Augmentats is a temporary tattoo-meets-augmented-reality installation featuring a custom app developed by CMU Mediated Reality students. Guests are invited to apply a temporary tattoo of their choice, download the app, and explore digital artifacts that emerge from their own and other’s bodies.


A People’s History of Pittsburgh

A People’s History of Pittsburgh compiles photographs and stories from the city’s residents to create an online archive that unearths and reconstructs narratives through the lives of Pittsburghers. These images contribute to a new publication launching at #NOWSEETHIS. The book, edited by artists-in-residence Melissa Catanese and Ed Panar, functions as a collective photo album for the people of the city and its surrounding area. Location: WQED, Fifth Avenue, Oakland, Pittsburgh  Date: September 1992

Location: WQED, Fifth Avenue, Oakland, Pittsburgh Date: September 1992

Antoine Catala: Distant Feel

Antoine Catala: Distant Feel presents a new body of work in sculpture, photography, and video that addresses the way images provoke emotion, especially as they travel virtual and physical distances via the Internet. Catala also addresses the myriad ways we express feelings, through the very technology that increasingly mediates our daily lives. For the exhibition, he created new sculpture in a living medium, tank-grown coral, in the form of a new symbol for empathy. Catala shares the symbol, with more information, at

Antoine Catala, Distant Feel, installation view, 2015

Antoine Catala, Distant Feel, installation view, 2015

For more information about performers or live interactive visual artists, please visit



Support for the Hillman Photography Initiative is provided by the William T. Hillman Foundation and the Henry L. Hillman Foundation.

CMU’s Mediated Reality course is taught by Larry Shea—head of the Video and Media Design Program at CMU’s School of Drama—and is supported by a grant from the Center for the Arts in Society.


VIA is a Pittsburgh-based collective co-founded and curated by Lauren Goshinski and Quinn Leonowicz that produces events and projects exploring the intersection of emerging music, new media art, and technology in various forms IRL and online. Initiated in 2010 with the help of a Sprout Seed Award, the annual VIA Festival has been recognized as a Top 10 festival by Resident Advisor, and received praise from the Huffington Post, Creators Project, Dazed Magazine, and others for cutting-edge programming that brings together experimental artists and rising stars from home and around the world. VIA is a proud member of the International Cities of Advanced Sound (ICAS) Network, a consortium of festivals and organizations dedicated to the advancement of adventurous music and digital culture. /


Carnegie Museum of Art
Located at 4400 Forbes Avenue in the Oakland section of Pittsburgh, Carnegie Museum of Art was founded by industrialist and philanthropist Andrew Carnegie in 1895. One of the four Carnegie Museums of Pittsburgh, it is nationally and internationally recognized for its distinguished collection of American and European painting, sculpture, and decorative arts from the 19th century to the present. Founded in 1896, the Carnegie International is one of the oldest surveys of contemporary art worldwide. The Heinz Architectural Center, part of Carnegie Museum of Art, is dedicated to enhancing understand of the built environment through its exhibitions, collections, and public programs. The Hillman Photography Initiative serves as an incubator for innovative thinking about the photographic image. For more information about Carnegie Museum of Art, call 412.622.3131 or visit our website at


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